To begin our Journey, you will need a little backstory! My husband is Mr. Analytical. He likes to think things to death, while I’m the opposite. Like most marriages, we balance each other well… most of the time. When we decided to build a new website, we knew we needed a killer name that captured our vibe. Cue my husband’s usual fashion: pressuring me to come up with a name while shooting down every suggestion I made like a hawk on a mouse. “Too generic,” “Not catchy enough,” “Doesn’t pop.” And on and on. This went on for an hour, with each of my creative names being analyzed to oblivion. Finally, I looked him square in the eyes, channeled my inner Ross (& Phoebe, and said,d “I don’t give a tiny rat’s ass!” (Yes, *that* quote from Friends). My husband (as a joke) immediately bought the domain, and the “I Don’t Give a Tiny Rat’s Ass” T-shirt Company was born. Now, we create meme shirts, Friends-themed tees, and all sorts of hilarious gear. After all, if Ross can have leather pants and Phoebe sings about smelly cats, why can’t we have a store that lets you wear a little snark on your sleeve?